You don’t have a
lead problem. You have a
vendor problem.

Usually one of two things. Either we take over the channels they run, or we take over some and coordinate the rest. We will tell you on the call which one your setup actually calls for. We do not require you to fire anyone to have the conversation.

Yes. Your Google Ads, Meta, Analytics and Search Console accounts stay yours, in your name, with your billing. We work inside them. If we ever part ways, you keep the account, the history and the data.

A vendor who runs your advertising inside their own account is holding your history hostage, and you should ask any vendor that question before you ask ours.

It means one franchised store of a given brand per DMA. If we run a CDJR store in your market, we will not run another CDJR store in that market. We may work with a store of a different brand in the same market, because those stores are not competing for the same customer on the same vehicle.

You will see exactly what your territory covers before anything is signed.

No. And be careful with anyone who says they can.

Dealer CRM and DMS platforms do not open a direct line to an advertising vendor. Without that line, a cost-per-sold-unit sitting next to a media spend is either a number somebody exported by hand and pasted in, or a model dressed up as a measurement. We are not going to build your budget on either one.

What we can tell you, every month, from tracked numbers and form source data: how many leads each channel produced, whether each one was a phone call or a form submission, whether the calls connected or went unanswered, and what each one cost. That is the part that is actually countable, and it is the part that changes where the money goes next month.

We ask for two weeks to onboard. Most stores are live inside one. You see the Market Signal Profile for your market before you sign anything, so the first useful thing lands before the clock starts.

Yes, we prepare and submit co-op claims and pre-approvals where your program allows it. One thing we will say plainly: we are not an OEM-approved vendor. Some programs restrict reimbursement on certain spend categories to approved vendors, so before a dollar is committed we confirm what your specific program will and will not reimburse.

We would rather tell you a category is not claimable than let you find out at reconciliation. Being independent is a deliberate choice. An approved vendor answers to the program first. We answer to you.

No. Month to month, with thirty days’ notice. There is no annual term and no early-termination clause. If the work stops producing, you should be able to leave, and the fact that most vendors make that difficult tells you something about how confident they are.

We recommend media budget per rooftop, with a minimum of $1,500 per source. A store running paid search, Meta and OTT would be at $4,500 a month in media. Below that, a channel has too little budget to produce a readable result, and we would rather turn the work down than take money that cannot perform.