Digital Tap / About
About
Built From Inside
Automotive Marketing.
Fifteen years in dealership marketing — as marketing director for a dealer group, and on the agency and vendor side managing dealership accounts. Digital Tap was created from that experience, across multiple rooftops, brands, channels, vendors, advertising platforms and reporting environments.
What that experience covers
- Search advertising
- Meta advertising
- SEO
- Website traffic
- Inventory marketing
- Lead generation
- Dealer CRM environments
- Phone traffic
- Multi-rooftop reporting
- OEM programs
- Vendor coordination
And most importantly: the difference between the metric an advertising platform wants to highlight and the question a dealership manager actually wants answered.
That distinction is the whole reason the company exists. Platforms are built to report on themselves. A dealership needs someone reading across all of them at once, in the language of the store rather than the language of the ad account.
Roles Held
Marketing director for a multi-rooftop dealer group, and agency- and vendor-side management of dealership advertising accounts.
OEM Co-op
Stellantis / FCA, GM / Chevrolet, Ford, and Toyota / Nissan — four sets of co-op rules, claim processes and creative requirements.
Standard
Every figure traceable to a live platform pull, with its period and source attached. The numbers on this site come from that same pipeline.