Data & Reporting Disclosure

Performance figures displayed on this website are drawn from advertising and analytics accounts actively or historically managed by Digital Tap LLC, accessed through platform APIs (Google Ads, Meta Ads, Google Analytics 4, Google Search Console).

Reporting periods are labelled wherever figures appear. Where figures represent more than one client account, they are presented as aggregated totals and identified as such. Client identities may be anonymized to protect confidential business information.

Metrics described as “conversions” or “leads” refer to advertising-platform or analytics conversion events (such as form submissions, click-to-call actions, or tracked website actions). They do not represent vehicle sales unless explicitly stated. Digital Tap does not publish return-on-ad-spend figures unless supported by verified revenue data.

Historical figures reflect the data available from the relevant platform at the time of retrieval and may differ from subsequent platform restatements. Questions about the data presented on this site may be directed to [email protected].

Reporting window

Figures on this site are reported over a rolling twelve-month window ending on the current date, and are refreshed on a scheduled basis. The window in force and the date of the most recent pull are displayed on the pages where figures appear. The current calendar month is always incomplete; it is marked as partial wherever it is shown and is excluded from every trend statement.

Selection of figures

This website is a demonstration of capability, not an audit. The figures shown are selected to illustrate what Digital Tap does well. Selection is the only editorial step taken: every displayed number is the unaltered value returned by the platform for the stated period, and no comparison is constructed to create a misleading impression. Where a metric would require a caveat to be understood correctly, the caveat is shown with it.

Availability

Where an account lacks the history required for a comparison — for example, a year-over-year figure for an account opened within the last twelve months — that comparison is omitted rather than approximated, and the relevant control is disabled in the interface.